Da Nang, Vietnam – A classic case of spontaneous development with many impacts
Bob McKercher
The Hong Kong Polytechnic University
January, 2018
The case reported below is based on observations of a recent trip made to the Da Nang and Hoi An areas of Vietnam, plus the An Bang Beach village enclave situated between the two cities. It is a classic example of unplanned and spontaneous development as a destination moves rapidly from Butler's the Involvement to the Development stage of its lifecycle. The information provided is based on observations as well as discussions with a number of, mostly, expatriate long-term residents who are involved in the tourism sector.
Context
Let’s put Da Nang and the enclave of An Bang Beach in context.
Da Nang is Vietnam’s third largest city located on the coast about midway between Ho Chi Mihn and Hanoi. It has an almost unbroken beachfront that extends at least 30 km south of the city. According to its tourist website (https://tourism.danang.vn/en/about-danang/about-da-nang-city.html) its smooth and sandy beaches were voted one of the six most beautiful beaches in the world.
..... open the PDF file for the full case study
Bob McKercher
The Hong Kong Polytechnic University
January, 2018
The case reported below is based on observations of a recent trip made to the Da Nang and Hoi An areas of Vietnam, plus the An Bang Beach village enclave situated between the two cities. It is a classic example of unplanned and spontaneous development as a destination moves rapidly from Butler's the Involvement to the Development stage of its lifecycle. The information provided is based on observations as well as discussions with a number of, mostly, expatriate long-term residents who are involved in the tourism sector.
Context
Let’s put Da Nang and the enclave of An Bang Beach in context.
Da Nang is Vietnam’s third largest city located on the coast about midway between Ho Chi Mihn and Hanoi. It has an almost unbroken beachfront that extends at least 30 km south of the city. According to its tourist website (https://tourism.danang.vn/en/about-danang/about-da-nang-city.html) its smooth and sandy beaches were voted one of the six most beautiful beaches in the world.
..... open the PDF file for the full case study
| mckercher_danang_vietnam_case_study.pdf |
